Golf, hip-hop, and charity collide to kick off the TOUR Championship.

Since 2005, Atlanta has been home to the TOUR Championship. In 2023, Southern Company and its fellow Proud Partners sought to match the excitement of the “Super Bowl” of golf by reviving Tee Up ATL, the tournament’s official kickoff celebration, for the first time since 2019.

The task was to produce and promote an unforgettable event that celebrates Atlanta, its community, and the world of golf while raising money for hometown charities.